This documentary project goes beyond conventional filmmaking; it's a crucial endeavor dedicated to illuminating the harrowing reality of the heroin and opioid crisis that tightens its grip on our communities. Stemming from the surge in opioid prescriptions during the 1990s, the urgency to confront this crisis has reached unprecedented heights. Astonishingly, the number of overdose deaths involving opioids, encompassing prescription opioids, heroin, and potent synthetics such as fentanyl, has soared tenfold since 1999.
The objective of this social media campaign is to disseminate documentary clips, foster engagement, pique interest, and encourage donations through strategic and targeted marketing efforts.